LEUDER

Digital print design for LUEDER SS22 gafa collection

For LEUDER's SS22 collection, we reimagined the previously designed LEUDER chain print motif in a mint green color scheme. In conversation with LEUDER, we discussed the rapid rise of delivery companies and tech giants during the Global Covid Pandemic, examining their branding strategies, logo designs, and preference for bright, saturated, and playful colors aimed at engaging a younger, digital-savvy audience. This conversation inspired a design that reflects the rapid expansion of the tech industry in global consumer markets.